STYLE 01Fun Comes First

We make games by pursuing what we think is fun. As such, rather than sales, what we value is fun: whether our games can be enjoyed right away and for a long time.

STYLE 02Everyone Takes Part in Design

Creating a fun game requires that we all talk about it until we are satisfied with the result. The quality of the game depends on each individual not only devoting themselves to their own part, but also going beyond their own area of responsibility at times.

STYLE 03Communicating and Listening

Discussion requires both communicating your thoughts and trying to understand the thoughts of others. As such, we value not only the ability to produce, but also a willingness to absorb and cooperate.

STYLE 04Executives on the Front Lines

One unique feature of NHN PlayArt is that the company’s executives (studio managers) also work side by side at their desks on site. Everyone is an equal player, exchanging opinions on an equal footing to create better games.

STYLE 05Building a “Flat” Organization of 20–30 People

In a large-scale production system, the role played by each individual is small, like on a large ship, making it difficult to make the best use of ideas. That's why NHN PlayArt develops games with a compact team structure that makes extensive use of each person’s abilities.

STYLE 06Maximizing Individual Discretion without Restricting Freedom

At NHN PlayArt, we try to ensure that everyone can think freely, express their own opinions, and take ownership of their ideas. This level of freedom and an environment conducive to discussion also help us to keep up with changes in the market.

STYLE 07Nurturing Creators who Think and Act Independently

A company is born when people come together. That is why we put emphasis on independence, allowing every creator to think about the company spontaneously, as if it were their own.

STYLE 08Always Keeping the Door Open for Challenges

Opportunities to take on challenges are always available, and rather than criticizing failure, we value the challenge itself. We also remember to draw on the lessons of our failures for next time.

STYLE 09Strong Collaboration with IP

NHN PlayArt’s strength is its ability to take on the challenge of collaborating with existing IP. Our success with IP-based games to date has earned us the trust of many IP holder companies, and we have produced collaborations with anime and games that everyone will be familiar with.